Cambridge Analytica boss spars with MPs!

Cambridge Analytica boss spars with MPs

Cambridge Analytica Boss Spars With MPs!

Alexander Nix - Cambridge Analytica Boss Spars With MPs!

Cambridge Analytica Boss Spars With MPs!

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Parliament TV

Cambridge Analytica Boss Spars With MPs!

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Alexander Nix mentioned Cambridge Analytica was “not within the enterprise of mendacity”

The previous chief of the now-defunct agency Cambridge Analytica’s much-anticipated reappearance earlier than MPs has begun with a row.

Cambridge Analytica Boss Spars With MPs!

Digital, Tradition, Media and Sport Committee chairman Damian Collins refused to permit Alexander Nix to make a gap assertion.

Cambridge Analytica Boss Spars With MPs!

Mr Nix “insisted” he be allowed to proceed however every time he started, he was interrupted.

Cambridge Analytica Boss Spars With MPs!

He’s being quizzed as a part of an inquiry into pretend information.

The agency has been on the centre of a scandal after Fb customers’ private information was obtained by the London-based political consultancy in breach of the social community’s guidelines.

Mr Nix was recalled to look earlier than the parliamentary inquiry following what Mr Collins described as “severe inconsistencies” between his unique testimony and proof obtained since.

Mr Nix beforehand gave proof to the committee in February.

Cambridge Analytica, which introduced it was closing in Might, is accused of buying information from thousands and thousands of Fb customers to be used in political campaigns. The agency has denied any wrongdoing.

The corporate is now in administration and Mr Nix instructed MPs he had invested “thousands and thousands of ” of his private fortune in the previous few months to pay the salaries and redundancies of employees.

He mentioned he was “deeply embarrassed” about an undercover Channel 4 News report during which he mentioned questionable strategies – together with sending “Ukrainian ladies” to a candidate’s house – that is likely to be used to realize purchasers.

Mr Nix mentioned he had used “hyperbole”, admitting his claims had a “vital affect” on the agency he ran.

However he claimed that the footage had been edited to misrepresent the context of his phrases, and that Cambridge Analytica wouldn’t have engaged in such techniques itself.

The BBC has requested Channel four Information to reply.


Mr Nix additionally denied that two election movies made for Nigeria and Kenya, which contained what he referred to as “unethical media content material”, had something to do with Cambridge Analytica.

“I do know the media desires to see us as this nefarious multi-national that influences politics world wide however the reality is that we’re a really small promoting company that works throughout a sequence of sectors,” he mentioned.

He added that political work had made up simply 25% of what his agency had achieved.

“Most of our time is spent promoting toothpaste and automotives,” he mentioned.

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