The star of this yr’s greatest box-office hit is now turning his sights to YouTube’s subscription service.
Robert Downey Jr Plans YouTube Sequence On AI!
Robert Downey Jr is following up the Avengers films with a web-based sequence about synthetic intelligence, scheduled for 2019.
The Iron Man actor plans to current the eight-part documentary, in addition to co-produce it together with his spouse, Susan Downey.
One skilled mentioned the transfer gave the YouTube Purple pay service a lift forward of its deliberate international growth.
“If you happen to take a look at all of YouTube Purple’s unique stuff, most of it’s individuals who turned well-known on YouTube,” Tom Harrington of Enders Evaluation informed the BBC.
“That is simply them diversifying. It offers the entire product providing a glance that is not a bunch of youngsters speaking at a digital camera and pulling pranks, which is the dismissive perspective that lots of people take to vloggers.”
‘It is about notion’
YouTube Purple first launched in 2015 as a solution to different paid subscription providers similar to Netflix, Amazon Video and Spotify. Subscriptions price $10 (£7.42) per thirty days.
It’s at present out there solely within the US, Australia, Mexico, New Zealand and South America, however the firm has mentioned that it plans to launch in additional international locations this yr.
Mr Harrington mentioned that working with stars similar to Robert Downey Jr was a means of increasing the platform past its unique scope, which centered on monetising personalities who turned well-known on YouTube.
“It is about notion of what is supplied, and so they’re clearly seeking to shift that,” he informed the BBC.
“Abruptly you’ve got bought a present with Robert Downey Jr and AI and also you suppose, ‘Perhaps I’ve bought YouTube Purple unsuitable, possibly I must look into this.'”
The announcement of the AI sequence follows the profitable run of one other YouTube Purple unique. Cobra Kai, which is predicated on the Karate Child franchise, topped Parrot Analytics’ weekly top 10 television charts for digital originals final week.
Eight days after the sequence’ debut this month, YouTube introduced that it could be renewed for a second season.